About Bricks 2 Clicks Marketing.

Driving Online Business Growth Through Search Engine and Performance Marketing Strategies. 

The Short. 

Hi I'm Diarmuid, Founder of Bricks 2 Clicks Marketing, a business growth consultancy that focuses on developing online visibility through search engine and performance marketing strategies. I'm Passionate about developing website SEO, Search Engine & Performance Marketing strategies that drive higher search results for websites, accelerating online visibility and business growth.

The Long. 

Diarmuid began working in the hospitality & retail sectors both here in Ireland and abroad. He gained invaluable experience operating in senior management positions across both these fast paced industry sectors. 

 

Moving into the digital industry sector seven years ago, Diarmuid gained internationally recognised qualifications at Post Graduate and BSc Degree levels. He started working as a digital performance marketer with various startups here in Ireland mixing his experience in digital, working in both EMEA Digital Sales & Demand Generation Management roles. Diarmuid also successfully lead an international sales team to surpass commercial business targets in the first two years of operation, by generating seven figure revenues. 

He also has experience in developing Lead Generation strategies that convert website visitors into leads rapidly using the most effective inbound marketing and nurturing techniques through email and content marketing. 

 

Diarmuid has gained invaluable experience, working on different types of SEO and Search Engine Marketing strategies. Clients he has worked with have ranged from indigenous companies to international brands that reach to global audiences.  

Working in different digital roles and capacities over the last seven years, Diarmuid has come to appreciate the importance of data driven decisions and their value in building digital campaigns and strategies.

 

With performance marketing, its imperative to decipher analytics data in order to build a clear and result driven strategy. That's why at Bricks 2 Clicks Marketing we don't guess when building proposals for our clients, we use as much data as we can to provide them with the best options, so they can make the most informed decisions for their business growth strategy.          

My Qualifications. 
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Common Questions we get asked?

What are SEO Consultants?


An SEO consultant develops and manages the overall SEO strategy for a client's website. The strategy will normally have a number of elements and activities to ensure it's success. These include; Conducting keyword research, to devise a string of keyword search terms that will drive the most interested users to a clients website. Website marketing through optimising a client website to drive more visibility in organic search traffic. Making the site easier to find for the most relevant search queries. Help in planning the content for a clients website and social media platforms so similar keywords and marketing comms align to the most popular and relavant search queries. If applicable developing a clients local 'brick and mortar' online visibility through local SEO strategies. Utilising knowledge graphs and rich snippets, providing vital business information like, location, contact and opening hour details along with services or product listings. Building Off-page SEO approaches, developing links to other high domain authority websites and removing any that might be harmful or toxic to a clients existing website ranking. Monitoring brand mentions on social media and other online verticals, providing continued advice and support for online reputational management.




Is SEO important in 2020 and further into 2021?


Yes! In 2020, Organic Search usage has now outpaced other digital marketing channels as consumer search behaviour has shifted. More online users want to more authencity and to find more out about company brand before making a purchase. This requires websites and other associated marketing channels to be fully optimised for the most relevant search terms so they can best match and satisfy searcher intent.




Is SEO Worth the Cost?


Yes... Absolutely! SEO takes longer to take effect but overall the investment is cheapier. Organic search results are far more trusted by users, they have a higher click-through rate which normaly results in a quicker conversion period. PPC / Google ads have now become less trusted, more seachers are ignoring 'top of page' results and are tending to click on organic results below.